Analyst Firms

Crowded vendor landscape. Fragmented messaging. A story analysts actually remember.

Your analysts shape markets, but most PR teams flatten your research into generic trend pieces. We help you share it with the clarity, authority, and depth it deserves, ensuring your insights reach the audiences who rely on them to make decisions.

Let’s shape your analyst story
Positioning that strengthens briefings, influences buyers, and shapes how markets understand your category.
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The Analyst firm credibility gap

Analysts shape categories and enterprise buying—billions in tech spend. Yet most PR teams oversimplify your insights, misrepresent your frameworks, reat analyst thought leadership like basic content marketing. Expertise flattens. Credibility dilutes. Influence gets sidelined.

01

You know every industry inside & out, but broadcast still books the same five analysts.

01
What's really happening

Sharp analysts struggle to break into marquee broadcast programs because shows rely on familiar voices. It's not expertise—it's visibility, relationships, and packaging insights so producers trust them fast. Traditional agencies can't translate research into segment-ready storylines, so your authority never reaches gatekeepers. Result: the market hears the same handful of firms while your perspective goes unseen.

02

Broadcast moves in minutes. Traditional agencies move in days.

02
What's really happening

Top-tier broadcast opportunities open and close at breaking-news speed—sometimes under 30 minutes. Producers book for earnings calls, market swings, policy shifts, and real-time headlines. Traditional agencies wait for official angles or perfect briefs, so you miss the window. By the time they respond, the segment aired and someone else shaped the narrative.

03

You’re sitting on a gold mine of data, with no clue how to turn it into a story.

03
What's really happening

Analyst firms overflow with proprietary data and market signals reporters want—but only when packaged with accuracy, context, and authority. Traditional agencies oversimplify or bury numbers in jargon, missing the narrative. It takes a team that understands research methodology, knows what editors publish, and pitches responsibly. Without that, your richest asset never becomes the headline.

04

Your research spans dozens of areas. Your PR team should too.

04
What's really happening

Analyst firms don't operate in a single lane. You cover multiple sectors, emerging tech, market shifts, and competitive landscapes simultaneously. Each practice area deserves consistent visibility, not rotating spotlights. That requires a team that understands nuances across coverage areas, tracks parallel narratives, and builds storylines that reinforce each other. With the right support, every analyst, sector, and insight stays active simultaneously.

The Colab Way

How we deliver media coverage that actually moves your business

01

We turn deep expertise into bookable, segment-ready narratives (and into ongoing producer relationships).

Your analysts already have the credibility. Our job is to make producers see it. We turn your expertise into bookable, segment-ready angles. We distill your frameworks into producer-ready talking points built for how broadcast books guests. Then we keep producer ties warm—so a first hit becomes repeat bookings, not a one-off

02

A newsroom cadence, not an agency cadence

We work at the speed of breaking news because that’s how broadcast operates. When markets shift, earnings drop, or policy hits, we monitor the catalysts and get your analysts in front of producers in minutes, not days. No deck delays or scheduled outreach—our workflow mirrors a live newsroom: fast, accurate, proactive, and built to grab the window before it closes.

03

Transforming data into headlines

We turn your proprietary data into credible, publishable reporting. Your research is a gold mine, containing trends, signals, benchmarks, and insights. We surface what’s newsworthy, add the right context, and pitch it with the authority your firm deserves. No jargon soup. No oversimplification. Just data-driven narratives that elevate your voice and shape markets.

04

Full-firm coverage across every practice area

We run one PR engine across every practice area at once. We build parallel pitches, trend angles, and thought leadership for each lane, so your stories reinforce—not compete. AI, fintech, supply chain, cloud, consumer, emerging tech: we support every analyst and every lane with equal depth and momentum.

05

“The market trusts your analysts because they’re precise. Our job is to make your insight accessible and visible without losing that precision. By working directly with your analysts, understanding their models, and staying inside your workflows, we ensure your insight is communicated with the precision your name deserves."

Lizzy Harris

CEO & Cofounder, The Colab
Overline Content

The outlets where your story belongs

We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.

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Common questions from Analyst Firms companies

Here's what Analyst Firms companies typically want to know.

Still got unanswered questions? Or still wondering if The Colab is right for your company?

info@colabcomms.co

Our research is nuanced and highly technical. How do you translate it without oversimplifying?

We work directly with your analysts to understand the methodology, data sources, and reasoning behind the research. That allows us to translate complex insight into clear, accessible narratives without flattening your expertise or stripping away rigor. We preserve precision while making your POV consumable for press, executives, and enterprise buyers.

We need to elevate our analysts as trusted voices, not influencers. How do you help us differentiate?

We position your analysts as authoritative, research-backed experts, not trend commentators. That means grounding messaging in proprietary data, unique frameworks, and defensible insight. Instead of chasing news cycles, we develop long-term storylines that articulate how your firm sees the market and why your perspective matters.

How do you protect our credibility when working with the media?

Credibility protection is the foundation of our approach. We ensure every quote, briefing, and press interaction accurately reflects your methodology and insight. No sensationalizing, no clickbait, no misinterpretation. We brief journalists thoroughly, set context around your findings, and safeguard the nuance that makes your firm trusted.

Can you work directly with our analysts?

We work directly with analysts because strong communication requires understanding the research at its source. We embed in Slack, join research discussions, read drafts, and collaborate closely with your team to translate insights correctly. Marketing has visibility, but analysts always have a direct line to us.

We publish a lot of research, but it doesn’t always reach the right audiences. How do you help us amplify it?

We identify the storylines within your research that will resonate with enterprise buyers, industry leaders, journalists, and category influencers. Then we tailor the messaging for each audience so it’s compelling and accurate. We also build a proactive content and communications calendar that ensures your most valuable insights don’t disappear after publication.

Turn Research Into Narratives

Your insights shape the decisions enterprises make every day. We turn those insights into clear, compelling narratives that reach the leaders, journalists, and buyers who rely on your perspective.