Strategic content that proves value, creates credibility, and converts.

We don’t churn out content to fill space. Our team of former NYT, WaPo, Verge, and Fast Company journalists develops long-form assets rooted in clarity, insight, and real storytelling—work that shapes perception, demonstrates expertise, earns you a foothold in your space, and drives action.

Craft my story
Journalists from NYT, WaPo, Fast Company & The Verge - Telling your story
  • Executive Ghostwriting
  • Byline Development
  • White Papers & Research-backed Reports
  • Customer Case Studies
  • Long-form Thought Leadership
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Our clients can be seen on

Anyone can write copy. We craft content that carries weight.

Here's what's really broken

Content reads like marketing jargon

Most PR people aren’t professional writers, so most agencies ship fluffy, interchangeable copy across companies and categories. There's no sourcing, no tension, no reporting—which means no impact.

No original insight, just repackaged messaging

Traditional teams rewrite what founders already say instead of uncovering new angles, data, or ideas. The result? Thought leadership that blends in instead of leading.

They don’t interview, research, or fact-check thoroughly

Long-form assets require journalistic rigor. Without real interviews, structured research, and clarity, content lacks authority, and readers feel it immediately.

Slow production and endless revisions stall momentum

Most agencies take months to generate content and require heavy editing from the client. Instead of lifting the workload, they add more of it, draining internal time, patience, and velocity.

Content isn’t built to convert or influence buyers

Even beautifully written assets miss the mark when they aren’t tied to ICP priorities, proof points, or objections. Without conversion strategy, content becomes decoration, not leverage.

The Colab approach to content development

Journalist-grade writing, by actual journalists

Our bylines, case studies, and reports are written by former NYT, WaPo, Verge & Fast Company journalists - people trained to create clarity, tension, and meaning.

Story-first approach

We don’t pull from decks and websites - we interview founders, customers, and internal experts to find stakes, insight, and lived experience. This is how we produce content with substance, authority, and emotional resonance.

Content that proves value with evidence, not claims

Every piece includes data, examples, use cases, or outcomes - all the things that make buyers trust you, analysts quote you, and decision-makers choose you. We show them why you’re credible, clearly.

Designed to convert, not just be read

We engineer content around ICP needs, GEO preferences, purchase objections, evaluation criteria, and decision-stage psychology—so white papers drive inbound, bylines shift perception, and case studies move pipeline.

Faster approval, cleaner process, less editing work for you

Because we start with interviews and journalistic rigor, drafts come in tight, accurate, and on-voice. You save leadership hours and skip the endless revision cycles—high-quality drafts out of the gate.

We built The Colab because we saw how broken the agency model is. This isn't better execution. It's a fundamentally different model.

Results That Actually Matter

We focus on impactful links, enhanced executive visibility, and strong LLM rankings that drive results.

Approval on First Draft
85%+

Our journalist-led process means fewer revisions and faster turnaround across bylines, white papers, and case studies.

Increase in Content Engagement Within 60 Days
3–5x

Our bylines, case studies, and reports consistently outperform internal content across readership, time-on-page, and social engagement.

On-Time Delivery Across All Long-Form Assets
100%

Newsroom rigor means deadlines are commitments, not suggestions. We deliver every asset on schedule, reliability traditional agencies can’t match.

Case Study Deployment in Active Sales Cycles
90%+

Our case studies don’t sit idle; they move pipeline. Sales teams use them in nearly every deal to prove value and convert.

How Content Development drives real business outcomes

Content only matters if it drives impact. These case studies show how our work builds credibility, strengthens narrative, and moves buyers.

  • Media Relations
  • Strategy
  • Ongoing Support
  • Funding
View Case Study

95M Series C to category momentum: How Qualified built a multi-year earned media engine

Former Salesforce CMO wanted to launch $95M Series C and establish an ongoing thought leadership program for the executive team in the competitive AI sales tech landscape.

  • Media Relations
  • Strategy
  • Ongoing Support
  • Funding
results
680%

Above goal in Q3 2025

70%

Of coverage came from proactive campaigns

7+

Podcast appearances in H2 2025

View Case Study
  • Media Relations
  • Funding
  • Ongoing Support
  • Copywriting
  • Strategy
View Case Study

From stealth startup to category signal: 100+ earned wins across cyber, DevSecOps & open source security

Kusari needed to break out fast, win the seed-round news cycle, and then sustain momentum, all while competing with larger, better-funded players.

  • Media Relations
  • Funding
  • Ongoing Support
  • Copywriting
  • Strategy
results
100+

earned placements across cyber, tech & developer press (YTD)

43 + 11

stories & interviews in the first 30 days alone

20+

distinct media verticals to match ICP: cross-vertical penetration

View Case Study

"The Colab feels like an extension of our team, not just another PR agency. They’re always on top of the latest news in our industry and come to the table with fresh ideas, well-informed pitches, and big picture thinking that saves me hours and hours of time every week."

Shelly Weaver

Head of Comms and Content, Qualified

We don't work for you. We work with you. Here's the communication rhythm that keeps momentum high.

Daily

You see live drafts, interview notes, research updates, and angle development—all in real time. No guessing where things stand. We keep momentum high with fast communication, tight edits, and zero bottlenecks.

Weekly

We sync to review active assets, align on upcoming interviews, pressure-test angles, and prioritize the pieces that will deliver the most strategic value. You know exactly what’s in production, what’s publishing next, and what we need from your team.

Monthly

You get a content performance snapshot: engagement trends, analyst citations, sales enablement impact, and LLM visibility shifts. We use it to refine next month's slate so every piece ladders up to your narrative and business goals.

Always

Your dashboard shows draft status, completed interviews, asset timelines, and approvals—all in one place. No black box, no chasing, no outdated PDFs. Just clean visibility into what we're building.

Your PR operating system. Built for speed.

Craft my story

Common questions about Content Development

We've worked with 100+ tech companies. Here are the questions that come up most often—and our honest answers.

Still got unanswered questions? Or still wondering if The Colab is right for your company?

info@colabcomms.co

What types of content do you produce?

We create bylines, thought leadership essays, white papers, case studies, long-form product explainers, research-backed report summaries, and internal narrative assets. Every piece is written by journalists from outlets like The New York Times, The Washington Post, Fast Company, and The Verge - so it reads with clarity, authority, and real editorial weight.

How much time will this take from our executives or subject-matter experts?

Very little. We do structured interviews (usually 20–30 minutes) and handle the rest: research, narrative development, drafting, and revisions. Leaders show up with their insight; we turn it into content that’s sharp, accurate, and ready to publish - without pulling hours from your internal team.

Where will the content be used or published?

That depends on the asset and your goals. Bylines can go to tier-one or trade publications, white papers can anchor marketing campaigns, and case studies fuel sales cycles. We ensure each piece is built for its intended channel and optimized for maximum impact across your website, PR, sales, social, and LLM visibility.

How long does it take to produce a high-quality asset?

Most assets take 2–4 weeks from kickoff to delivery, depending on complexity and interview availability. Because we use a newsroom-style process, drafts are tight from the start, which dramatically reduces revisions and approval cycles.

Most clients combine Content Development with

PR doesn't exist in isolation. Clients who combine Content Development with complementary services see 2-3x the impact because every piece of content works harder.

01

Media Relations

01

Thought Leadership

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Major Announcements

Let's build your strategy

Tell us about your goals and challenges. We'll review your situation, and if we're a fit, we'll show you exactly what we’ll do for your company with transparent pricing, guaranteed placement targets, and a 90-day roadmap. No sales pitch, just an honest assessment.​