Where smart strategy becomes measurable momentum

Every winning PR program starts with a clear story. We shape the positioning, angles, and content strategy that define your category presence and fuel measurable visibility, so your comms drives authority today and compounding impact over time.

Shape your narrative
Clients see an average 70–85% messaging pull-through across earned coverage
  • Strategic Messaging
  • Narrative Development
  • Messaging + Positioning
  • Audience Targeting
  • Channel Mix Planning
  • Campaign Mapping
  • Crisis Comms Planning
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Corporate copy is dead. Authentic messaging wins.

Here's what's really broken

Generic, corporate fluff

You get a deck full of buzzwords that could apply to any company in your category. It’s safe, formulaic, and immediately forgettable - the opposite of what founders, reporters, and customers respond to.

No operational pull-through

You get a shiny narrative, but no one implements it. Sales isn’t using it. PR can’t pitch it. Your website still says something different. Without integration across channels, the story never actually lands.

Written by generalists

Your “strategic messaging” is quietly assigned to a mid-level copywriter or brand generalist. The result? Surface-level statements that don’t reflect your moat, market dynamics, product nuance, or founder POV.

Not designed for LLMs or search

Agencies build messaging for humans but forget the algorithms shaping how buyers discover you. Your narrative never makes it into AI Overviews, ChatGPT responses, or search summaries so you stay invisible in the new media

No audience or category insight

Most messaging work ignores market reality - what reporters are covering, what customers actually care about, and where competitors are over- or under-positioned. Without this, your story floats in a vacuum.

The Colab approach to strategic messaging

Messaging built by journalists, not junior staff

Tier-one journalists and senior strategists craft your narrative with newsroom rigor: find the human truth, sharpen the angle, cut the corporate fat. You get messaging reporters click, customers remember, and teams can use.

We find the story your competitors overlook

Most agencies repackage what you already say. We interrogate your market, product, and POV to uncover the distinctive story only you can tell. Then we pair it with what’s resonating in your target media. The result: a narrative rooted in truth, relevance, and market insight.

Messaging that scales

Your narrative isn’t trapped in a deck. We build messaging that carries across PR, sales, website copy, investor conversations, and LLM search—so every touchpoint reinforces the same sharp story. Strategy engineered for real-world use, scaling as you grow.

Personality in a sea of corporate noise

While most agencies push AI-generated jargon, we specialize in clarity and keeping things human. We use journalist-level writing to make your messaging land emotionally. The result: compelling for buyers, sticky for reporters, and impossible to confuse with competitors.

We built The Colab because we saw how broken the agency model is. This isn't better execution. It's a fundamentally different model.

Results That Actually Matter

We focus on impactful links, enhanced executive visibility, and strong LLM rankings that drive results.

Message Pull-Through in Earned Coverage
70–85%

Reporters consistently use the narrative we craft, leading to clear, repeatable messaging across top-tier and trade outlets.

Lift in LLM and AI Search Visibility
3–5x

Narratives optimized for clarity and authority surface more often in ChatGPT, Perplexity, and Google AI Overviews

Reduction in Sales Cycle Confusion
20–30%

One story across sales, PR, and product means fewer “What exactly do you do?” roadblocks—improving deal rate and alignment.

Increase in Press Conversion Rate
30–50%

More pitches turn into coverage because the narrative is sharp, differentiated, and easy for reporters to place.

How strategic communications drive real business outcomes

Messaging only matters if it works in the real world. These case studies show the pull-through, LLM lift, and buyer impact our narratives create.

  • Media Relations
  • Funding
  • Ongoing Support
  • Copywriting
  • Strategy
View Case Study

From stealth startup to category signal: 100+ earned wins across cyber, DevSecOps & open source security

Kusari needed to break out fast, win the seed-round news cycle, and then sustain momentum, all while competing with larger, better-funded players.

  • Media Relations
  • Funding
  • Ongoing Support
  • Copywriting
  • Strategy
results
100+

earned placements across cyber, tech & developer press (YTD)

43 + 11

stories & interviews in the first 30 days alone

20+

distinct media verticals to match ICP: cross-vertical penetration

View Case Study
  • Media Relations
  • Strategy
  • Ongoing Support
View Case Study

How Vouched turned a leadership transition into a market-moving media engine

From CEO launch to $17M Series A, we positioned Vouched as the go-to authority for AI-powered identity verification.

  • Media Relations
  • Strategy
  • Ongoing Support
results
260%

Growth in coverage from leadership announcement

90%

Of all earned hits included positive product positioning

+310%

YTD coverage from Q1 to Q3

View Case Study
  • Media Relations
  • Strategy
  • Ongoing Support
  • Funding
View Case Study

95M Series C to category momentum: How Qualified built a multi-year earned media engine

Former Salesforce CMO wanted to launch $95M Series C and establish an ongoing thought leadership program for the executive team in the competitive AI sales tech landscape.

  • Media Relations
  • Strategy
  • Ongoing Support
  • Funding
results
680%

Above goal in Q3 2025

70%

Of coverage came from proactive campaigns

7+

Podcast appearances in H2 2025

View Case Study

"No one drives PR better than The Colab - so much so that I’ve worked with them at my last two companies. The team at The Colab consistently delivers a steady drumbeat of attention for everything we’re building at Vouched."

Peter Hordan

CEO, Vouched

We don't work for you. We work with you. Here's the communication rhythm that keeps momentum high.

Daily

See drafts, angles, and hooks in real time, plus reporter readouts, social trends, and LLM queries that show where your POV should land next. We keep your leadership voice active and responsive—without you babysitting the process.

Weekly

We track the media pulse to craft weekly POVs, pressure-test ideas, and shape narratives from live feedback (reporters, analysts, market). Know what’s publishing next, where execs are sourced, which opinions are gaining traction—and what to pivot in the weekly recap.

Monthly

Get a full visibility review: executive earned-media mentions, LLM ranking shifts, engagement trends, sourcing requests, and POV performance across channels. We recalibrate next quarter’s angles to sharpen relevance, authority, and business impact.

Always

Your dashboard shows live pre-brief progression, reporter responses, approval stages, embargo timelines, and projected publish windows, giving you full visibility into every moving part.

Your PR operating system. Built for speed.

Shape your narrative

Common questions about Strategic Communications

We've worked with 100+ tech companies. Here are the questions that come up most often—and our honest answers.

Still got unanswered questions? Or still wondering if The Colab is right for your company?

info@colabcomms.co

How do you make our messaging stand out?

By leveraging real reporters to help our research, development and writing phases. We do the homework most teams skip. Before we draft a word, we analyze your market, competitors, customer language, LLM rankings, and existing perception gaps. Then we combine that with founder interviews and newsroom instincts to surface the angles only your company can own. The result is messaging that’s sharp, defensible, and impossible to confuse with anyone else in your category.

How long does the process take, and what do you need from us?

Most companies see a draft within the first two weeks. The full messaging architecture typically takes 4–6 weeks, depending on depth and stakeholders. We handle the heavy lifting. All we need from you is a few focused conversations, existing materials, and access to leadership’s vision. From there, we translate it into a compelling narrative.

How do you ensure this doesn’t become generic “brand speak”?

Our team is made up of former tier-one journalists and senior strategists who are allergic to jargon. We focus on human truth, product clarity, and emotional relevance - stuff that really matters. Every line has to pass two tests: does a real person understand it instantly, and does a reporter care enough to use it? If the answer to either is no, we sharpen it until it lands.

What does implementation look like after the narrative is built?

Messaging should never live in a deck. You should love it so much you operationalize it across PR, sales, website copy, and executive comms. When done right, your angles show up in pitches, your story pulls through in coverage, and your internal teams have the language they need to stay aligned.

Most clients combine Strategic Communications with

PR doesn't exist in isolation. Clients who combine Strategic Communications with complementary services see 2-3x the impact because every piece of content works harder.

01

Media Relations

01

Thought Leadership

01

Content Development

Let's build your strategy

Tell us about your goals and challenges. We'll review your situation, and if we're a fit, we'll show you exactly what we’ll do for your company with transparent pricing, guaranteed placement targets, and a 90-day roadmap. No sales pitch, just an honest assessment.​