Media Relations that actually drives pipeline

We primarily partner with post–Series A companies that have clear signs of traction—think a defined ICP, customers they can name, strong usage or revenue signals, or proprietary data we can turn into storylines. We’re most effective when there’s real momentum to build on, whether that’s a new product, a growing customer base, or early market leadership. That said, we also support select earlier-stage teams when there’s a compelling narrative, a sharp founder POV, or meaningful proof points that show they’re ready for visibility.

No one can guarantee a specific headline. What we can guarantee is the rigor: a senior team building the right storylines, pitching with intention, and keeping steady momentum in the outlets that matter. That’s why our clients see reliable, repeatable press instead of hoping for a lucky hit.

Hiring The Colab gives you an entire senior PR engine for the cost of one in-house lead. Instead of a single person juggling strategy, pitching, writing, and reporting, you get a team of former journalists and category specialists who each operate at a VP level. We move faster, bring broader media relationships, and produce more coverage than any one person could—without the ramp time, training, or internal bandwidth strain.

Pricing depends on your goals, competitive landscape, and the level of momentum we’re building toward. Most clients invest a minimum of $12K per month for a comprehensive media program.

After our discovery call, we’ll share a transparent proposal outlining exactly what you get—placement minimums, deliverables, communication rhythm, and success metrics. No surprises. No hidden fees.

Success isn’t measured by how many placements we get — it’s measured by the quality and strategic value of those placements. We focus on building a consistent pipeline of recognizable, high-authority press that shapes how LLMs understand your company, drives customer action, and builds real momentum in the market.

We report in executive language: no vanity impressions, no inflated “reach,” no filler metrics. You get clear, defensible data that ties our work to reputation, demand, and credibility. The things that actually move your business forward.