Carbon Direct had world-class scientists, major deals (including Microsoft), and real climate impact — but the media conversation wasn’t reflecting it.
Reporters weren’t calling.
Competitors dominated share of voice.
Nuanced science wasn’t translating into compelling stories.
They needed a senior team who could immediately embed, sharpen their POV, and turn technical breakthroughs into headlines.
We integrated directly into Carbon Direct’s day-to-day rhythm, collaborating with their team in real time. No layers, no slowdowns, and no junior bottlenecks. Being embedded gave us immediate visibility into emerging storylines across climate, tech, AI, and carbon markets — allowing us to respond within the same news cycle, not after it passed.
With senior operators driving every pitch and narrative, we continuously surfaced angles tied to what reporters were already watching: data-center energy debates, AI’s climate impact, SAF developments, and shifting carbon-market expectations. Instead of waiting for inquiries, we built a steady drumbeat of expert perspectives that kept Carbon Direct’s scientists front and center across business, climate, and energy outlets.
This wasn’t a static program or a monthly pitch push. It was a tightly aligned, always-on media operation designed to generate momentum every single day.
The opening 30 days delivered immediate traction: 20+ earned stories spanning USA Today, Carbon Pulse, ESG Dive, Latitude Media, and multiple industry trades. Coverage highlighted Carbon Direct’s experts on SAF, forest carbon measurement, and AI-related climate impacts.
Carbon Direct has fully repositioned itself from a complex, science-heavy brand into a recognized authority shaping coverage across climate, tech, business, and carbon markets. Journalists increasingly turn to their experts for clarity on fast-moving stories, their reports are a consistent driver of national headlines, and their scientists emerged as leading voices on CDR, MRV, AI emissions, SAF, and data-center energy. In short, Carbon Direct didn’t just gain visibility - they reset the narrative and became the reference point for the sector.
The Futurum Group needed a media partner who could position their analysts as go-to sources for journalists covering tech earnings, semiconductor trends, and AI developments—not in 6 months, but immediately.
Opportunities Secured (YTD)
Average quarterly metrics attainment
Top-Tier Outlets
