The brief

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Deep dives worth your coffee break—weekly insights on media trends, industry happenings, pitch strategies, and insider scoops to win in PR. Curated by journalists, delivered to your inbox every Saturday.

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Dec 20, 2025

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When Big Deals Go Public (and PR Loses the Plot)

A bidding war without a narrator, the case for slower media, and why control beats chaos

Ash + Lizzy

Dec 13, 2025

12 min read

Why Spotify Wrapped Works (Why Isn't Your Brand Doing It?)

Turning user behavior into brag-worthy storytelling is the PR cheat code most companies ignore.

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Dec 6, 2025

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When the Media Boils Over: Lessons, Leaks & Industry Shakeups

A corporate soup opera, a journalist’s guide to last-minute chaos, a myth busted about reporter research, and the newsroom power dynamics every PR pro should be tracking.

Ash + Lizzy

The weekly newsletter For PR pros, comms leaders, and founders who want to stay sharp

Comms and PR professionals tracking what's working (and what's not) in earned media

Anyone tired of recycled LinkedIn takes and generic industry advice

Marketing leaders and founders building brand visibility

What you get

Trend Breakdowns

What's happening in media, comms, and brand storytelling—and how to leverage it.

Tactical Tips

Actionable strategies you can use on repeat.

Insider Scoops

The whispers behind the headlines from our network of journalists, founders, and comms pros.

AMAs

Hot takes, early access, deep dives and live sessions with industry experts.

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