Attention is fleeting. Authority converts.

We treat thought leadership like journalism, not branding. We uncover the tension, the truth, and the sharp POV—then package it into stories built for humans and algorithms. The result is executive visibility that feels authoritative, not like another marketing push.

Elevate my POV
3–5x increase in executive visibility in 90 days
  • Executive Ghost Writing
  • Speaking Opportunities
  • Industry Commentary
  • Awards Submissions
  • New Media
  • Podcasts
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Our clients can be seen on

Stop publishing content. Start crafting a reputation.

Here's what's really broken

Most executive content is bland, corporate, and forgettable.

We interview like journalists to pull out a sharp, defensible POV—plus the lived experience behind it. Then we turn it into editorial-quality thought leadership reporters and buyers actually trust. Unique opinions land interviews because our contacts know we don’t waste their time with marketing filler.

Executives are publishing, but nothing is building true credibility.

We build a real thought leadership platform—not random posts. Your story, POV pillars, cadence, and angle strategy work together to grow authority across earned media, social, search, and LLM visibility. Every piece reinforces the reputation you want to own.

Executives worry that having a real opinion might spark backlash or internal tension.

We help leaders take thoughtful, defensible positions rooted in their values, data, and market insight. We shape a POV that’s bold enough to stand out, but grounded enough to strengthen trust with customers, investors, and employees. The result is leadership that feels confident, not controversial.

Thought leadership never ties back to commercial outcomes.

Before you publish a single idea, we level-set on what the thought leadership is meant to achieve: trust, pipeline, investor perception, talent, category, or LLM visibility. We anchor your POV to that—so impact shows up in buyer evaluations, journalist sourcing, analyst narratives, and revenue conversations.

The Colab approach to Thought Leadership

We lead with journalistic lens, not a marketing focus

Most agencies treat thought leadership like a box to check. We start by getting to know your executives—their hard-won lessons, bold opinions, and where they think the market is headed. Then we turn those insights into stories people actually want to read: real, honest, and decidedly human.

We build a platform, not random posts

Thought leadership isn’t a content calendar. We create a cohesive POV, angle strategy, and distribution plan that builds authority across earned media, social, search, and LLM visibility. The goal? Compounding influence over time, tied to messages that drive real business outcomes.

We push leaders to take real positions

Safe takes don’t build credibility. We help executives articulate bold, defensible opinions rooted in data, experience, and market insight — the kind of ideas that are interesting to read about and build trust between reporters, customers and your executives.

We connect thought leadership to commercial outcomes

Authority is only valuable if it drives the business forward. We anchor every storyline to trust-building, pipeline acceleration, investor confidence, hiring, and category visibility so your ideas show up in the conversations that shape both revenue and reputation.

We built The Colab because we saw how broken the agency model is. This isn't better execution. It's a fundamentally different model.

Results That Actually Matter

We focus on impactful links, enhanced executive visibility, and strong LLM rankings that drive results.

Increase in Executive Visibility Across Earned Media
3–5x

Clear POV + strong angles = more quotes, more sourcing, and more reporter-initiated outreach.

Lift in LLM + AI Search Mentions for Key Leaders
2–4x

Your leadership starts appearing in ChatGPT, Perplexity, and AI Overviews when buyers research your category.

Growth in Engagement on Leadership Content Within One Quarter
40–60%

Stronger opinions and clearer POV pillars lead to measurable upticks in organic reach, resharing, and inbound demand.

Inclusion of Executive Messaging in Coverage
70%+

Our narratives show up consistently in interviews, features, and analyst write-ups, proving the story is landing

How Thought Leadership Drives Real Business Outcomes

No hype, no vague “brand storytelling.” Just the concrete results of executives becoming trusted, sourced, and quoted as leaders in their category.

  • Media Relations
  • Strategy
  • Thought Leadership
  • Ongoing Support
View Case Study

How we turned an immigration tech company into a go-to voice on visa chaos, policy shifts & global mobility

In a category driven by rapid rule changes, legal nuance, and political volatility, Boundless needed an engine that could generate news even when the company wasn’t creating any.

  • Media Relations
  • Strategy
  • Thought Leadership
  • Ongoing Support
results
up 5x

tier-one hit rate

300%

of coverage goals achieved to date

59

published pieces in Q3 alone

View Case Study
  • Media Relations
  • Strategy
  • Ongoing Support
View Case Study

26 placements in 30 days. Then 83 in one quarter.

The Futurum Group needed a media partner who could position their analysts as go-to sources for journalists covering tech earnings, semiconductor trends, and AI developments—not in 6 months, but immediately.

  • Media Relations
  • Strategy
  • Ongoing Support
results
242

Opportunities Secured (YTD)

800%

Average quarterly metrics attainment

80%

Top-Tier Outlets

View Case Study

"The Colab team is highly effective and showcases very high standards, above the market's typical standards as I’ve seen them from up close. They are agile, robust, and laser focused, offering a good blend of outreach and produced opps.”

Nati Katz

VP of Communications, The Futurum Group

We don't work for you. We work with you. Here's the communication rhythm that keeps momentum high.

Daily

You see drafts, angles, and hooks in real time—plus reporter readouts, social trends, and LLM queries that show where your POV should land next. Your leadership voice stays active and relevant, without you babysitting the process.

Weekly

We track the media pulse to shape weekly POVs, pressure-test ideas, and refine narratives with live feedback. You’ll know what’s publishing next, where your executives are being sourced, and what’s gaining traction. Weekly recap: what landed and what shifts next.

Monthly

Get a full visibility review: executive mentions in earned media, LLM ranking shifts, engagement trends, sourcing requests, and POV performance across channels. We recalibrate next quarter’s angles to sharpen relevance, authority, and business impact.

Always

Your dashboard shows draft status, interviews completed, asset timelines, and approvals - all in one place. No black box, no chasing, no outdated PDFs. Just clean visibility into what we’re creating and how it’s progressing.

Your PR operating system. Built for speed.

Elevate my POV

Common questions about Thought Leadership

We've worked with 100+ tech companies. Here are the questions that come up most often—and our honest answers.

Still got unanswered questions? Or still wondering if The Colab is right for your company?

info@colabcomms.co

What types of executives get the most value from your thought leadership program?

We work best with leaders who have real experience, real perspective, and a willingness to take a stance. Founders, CEOs, CTOs, and functional experts who know their category inside out - and aren’t afraid to share what’s actually true - see the strongest results. If you bring authenticity and insight, we turn it into influence, credibility, and leadership people pay attention to.

How much time will this require from our executives?

We handle the heavy lifting through focused interviews, angle development, and ongoing idea generation. Your leaders show up with their perspective; we turn it into polished thought leadership that’s accurate, consistent, and ready to publish. Leaders will need to be available for interviews as they’re scheduled (of course).

Will you help us identify what our executives should talk about?

Absolutely. We analyze your market, competitors, customer conversations, and reporter interests to map where your leaders have a credible point of view and where their voice can actually influence the narrative.

Do you write for the executive, or do they need to draft things themselves?

It depends on the scope of our project. We have a team of reporters available to draft all of our executive editorial content, as well as a social team responsible for driving momentum on LinkedIn. Most of our clients prefer to have our experts handle the writing to streamline the process.

How do you keep us from sounding too controversial or polarizing?

We draw a clear line between “bold” and “reckless” - we are in PR, after all. Every position we recommend is anchored in your values, data, market insight  and vetted for reputational risk. The goal is authority, not shock value.

How long before we start seeing results?

Most clients see early movement within 30–45 days - initial interviews set, stronger engagement on leadership content, and clearer POV pull-through in bylines. Over a quarter, the compounding effect becomes unmistakable.

Most clients combine Thought Leadership with

PR doesn't exist in isolation. Clients who combine Thought Leadership with complementary services see 2-3x the impact because every piece of content works harder.

01

Media Relations

01

Strategic Communications

01

Content Development

Let's build your strategy

Tell us about your goals and challenges. We'll review your situation, and if we're a fit, we'll show you exactly what we’ll do for your company with transparent pricing, guaranteed placement targets, and a 90-day roadmap. No sales pitch, just an honest assessment.​