When Boundless brought us in, they weren’t launching a new product and didn’t have a funding moment to anchor coverage. They simply needed momentum — fast. Their VP of Marketing had hired The Colab at three previous companies and knew we could rebuild visibility from the ground up.
Boundless wanted consistent press, stronger aligned commentary, and a CEO who could become a recognizable expert on immigration policy. In a category driven by rapid rule changes, legal nuance, and political volatility, they needed an engine that could generate news even when the company wasn’t creating any.
Instead of waiting for announcements, we rebuilt Boundless’s media presence around real-time policy cycles, transforming blog insights, processing-time data, USCIS rule changes, H-1B updates, visa backlogs, and international student trends into a constant stream of compelling angles. We positioned their CEO and internal experts as fast-moving analysts reporters could rely on — not just for comment, but for context.
Every week, we shaped new narratives tied to high-velocity cycles: fee increases, $100K H-1B proposals, USCIS backlog surges, visa processing delays, student visa economics, employment eligibility changes, family-based immigration shifts, and inbound congressional attacks on immigration programs. We built a pipeline that turned zero announcements into hundreds of media moments, ensuring Boundless stayed visible even when quiet internally.
Within weeks, Boundless began appearing in some of the highest-visibility immigration and business outlets covering USCIS developments, student visa data, and H-1B changes. We secured inbound and outbound opportunities across Newsweek, Inc.com, The Times of India, Financial Express, Houston Chronicle, and a string of international outlets that syndicated Boundless commentary to dozens of additional publications.
Within 60 days, Boundless was showing up in national, regional, global, and multilingual coverage related to nearly every immigration policy shift of the quarter — often as the primary expert source.
Across Q1–Q3 2025, Boundless saw a complete transformation. Instead of reactive commentary and sporadic mentions, the company became a central voice in the national immigration conversation. Reporters across U.S., Indian, European, LatAm, Chinese, and Middle Eastern publications consistently sought out Boundless experts to contextualize breaking news. CEO visibility surged as stories anchored around Xiao Wang’s insights and data became evergreen reference points.
Within weeks, Boundless was being cited in major global news cycles, positioned as a leader on policy interpretation, green card timelines, visa fees, family-based immigration, and the impact of new restrictions on startups and STEM workers. The company moved from “immigration platform” to trusted expert in a volatile policy category, shaping how millions understood U.S. immigration changes.
From CEO launch to $17M Series A, we positioned Vouched as the go-to authority for AI-powered identity verification.
Growth in coverage from leadership announcement
Of all earned hits included positive product positioning
YTD coverage from Q1 to Q3
