Become the answer in the AI Era

AI is changing how buyers discover and evaluate brands. We pair authoritative earned media with ongoing tracking of AI answers, so you know where you show up, where competitors win, and which PR moves will close the gap.

Start showing up in AI Answers
2–4x more mentions in AI-powered search
  • LLM Visibility Audits & Baseline Analysis
  • Prompt & Competitor Monitoring
  • AI Source & Citation Analysis
  • Strategic Media & Source Prioritization
  • AI-Informed Narrative Development
  • Ongoing Visibility Reporting & PR Refinement
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Our clients are showing up in
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AI is answering your buyers' questions. Are you showing up?

Here's what's really broken

Strong press coverage doesn't guarantee AI visibility

You've earned the coverage, built the reputation, and established your expertise. But when buyers ask ChatGPT, Claude, or Perplexity which companies they should trust, your brand may be nowhere in the answer. Traditional PR reporting doesn't tell you what you're missing.

Your competitors are shaping the conversation without you

AI-generated answers draw on information from across the web. If competitors have a stronger presence in the sources and conversations that inform those answers, they may be shaping how buyers understand your category—and who they consider the obvious choice.

Your brand is known for the wrong things, or for nothing at all

If your expertise, positioning, and point of view aren't consistently reflected across credible sources, AI systems may overlook what makes you different or describe your business in generic terms. Visibility means little if your brand story gets lost.

You're measuring coverage, not how it translates to LLM visibility

A placement is valuable, but does it help your brand show up when buyers ask the questions that matter? Without tracking AI-generated answers, competitors, and cited sources over time, you're missing a critical part of the picture.

There's no clear playbook for what works

Which publications matter most? Which narratives resonate? Where should your next PR investment go? Without connecting AI visibility insights to your PR strategy, it's difficult to know what's working, what needs to change, and where to focus next.

The Colab Approach to AI Visibility

Earn authority in the sources AI trusts

We identify the publications, industry voices, and expert communities that shape AI-generated answers—and build a PR strategy to get your brand into the conversation.

Make your brand known for the right things

We connect your brand to the problems, terminology, and points of view you want to own—building a consistent narrative that reinforces what you're known for.

Build an authority footprint that compounds

From earned media and executive thought leadership to contributed content and credible third-party mentions, we create a consistent presence across the sources that matter.

Track where you show up—and where you don't

We monitor how ChatGPT, Claude, Gemini, and Perplexity represent your brand, which competitors appear, and which sources they reference—turning those insights into smarter PR priorities.

Find the levers that move your AI visibility

We connect visibility data to your PR plan, showing which outlets, narratives and spokespeople actually move your AI presence.

We built The Colab because we saw how broken the agency model is. This isn't better execution. It's a fundamentally different model.

Results That Actually Matter

We focus on impactful links, enhanced executive visibility, and strong LLM rankings that drive results.

Ranked #1 in LLM Visibility
#1

Achieved the top LLM visibility ranking in its healthtech category, ahead of every category leader.

Share of Voice in AI Answers
51%

Industry share of voice, with 220 AI mentions in under a year for a healthtech client.

Lift in LLM + AI Search Mentions for Key Leaders
2-4x

More mentions of your leadership across ChatGPT, Perplexity, and AI-powered search.

Inbound Interest Surge Post-Announcement
30 days

Announcements that don’t just land, they fuel pipeline, investor confidence, analyst interest, and leadership visibility.

How AI Visiblity drives real business outcomes

AI visibility only matters if you can measure it. These case studies show how we help brands strengthen their presence in AI answers, with real results and metrics you can verify.

  • Media relations
  • Product Launch
  • Strategic Messaging
  • Executive Positioning
  • Media Training
View Case Study

Launching Faith: How Karias broke into the healthcare AI conversation

Karias needed a compelling narrative that would establish credibility with healthcare leaders, employers, and AI reporters while positioning Karias as a trusted voice in the future of AI-enabled care.

  • Media relations
  • Product Launch
  • Strategic Messaging
  • Executive Positioning
  • Media Training
results
125%

Media goal achieved

#1

Named by AI ahead of every category leader

20

Secured placements across healthcare, AI, HR, and business media

View Case Study
  • Media Relations
  • Funding Announcements
  • Executive Positioning
  • Strategic Messaging
  • Thought Leadership
View Case Study

How we helped turn Solace into healthcare's newest unicorn—and kept the momentum going

As Solace prepared to announce a $130 million Series C and $1 billion valuation it needed to be established as the company redefining how patients navigate the healthcare system

  • Media Relations
  • Funding Announcements
  • Executive Positioning
  • Strategic Messaging
  • Thought Leadership
results
50+

Earned media placements

#1

In LLM visibility with 220 mentions, 51% share of voice, and an avg. brand position of 1.14

245%

Average attainment of quarterly goals

View Case Study

“The Colab team doesn't just get us press — they get why Solace matters. From our Series C announcement to partnership launches to our work reaching veteran communities, they've consistently earned us the kind of high-quality coverage and relationships that actually move the needle for patients trying to navigate a broken healthcare system. They're a true extension of our team.”

Sarah Behrens

VP of Marketing, Solace

AI Visibility works best when backed by these PR services

Daily

You see live drafts, interview notes, research updates, and angle development—all in real time. No guessing where things stand. We keep momentum high with fast communication, tight edits, and zero bottlenecks.

Weekly

We sync to review active assets, align on upcoming interviews, pressure-test angles, and prioritize the pieces that will deliver the most strategic value. You know exactly what’s in production, what’s publishing next, and what we need from your team.

Monthly

You get a content performance snapshot: engagement trends, analyst citations, sales enablement impact, and LLM visibility shifts. We use it to refine next month's slate so every piece ladders up to your narrative and business goals.

Always

Your Prism dashboard shows draft status, completed interviews, asset timelines, and approvals—all in one place. No black box, no chasing, no outdated PDFs. Just clean visibility into what we're building.

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Your PR operating system. Built for speed.

Start showing up in AI Answers

Common questions about AI Visibility

We've worked with 100+ tech companies. Here are the questions that come up most often—and our honest answers.

Still got unanswered questions? Or still wondering if The Colab is right for your company?

info@colabcomms.co

What is AI Visibility, and why does it matter for my company?

AI Visibility is how often and how accurately your company appears in AI-generated answers across tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. As more people use AI to research solutions, compare providers, and understand new technologies, these answers can shape which companies make it onto their shortlist.

Building AI Visibility helps your company become a recognized, credible source in the conversations that matter to your category.

What is the difference between AI Visibility and GEO?

AI Visibility is the outcome: how and where your company appears in AI-generated answers, including how it’s described and which sources support those answers. GEO (Generative Engine Optimization) refers to strategies designed to improve that presence. These can include content optimization, technical improvements, and digital PR.

At The Colab, we focus on the PR side: building authority through earned media, thought leadership, and a clear, consistent narrative across credible sources.

How can a PR agency help my company show up in AI-generated answers?

AI tools draw on information from across the web, including credible publications, expert commentary, and other trusted sources. Strategic PR helps strengthen your company’s presence in those conversations by earning relevant media coverage, developing executive thought leadership, and making your expertise easier to recognize. While no single placement guarantees an AI mention, consistent authority-building can help strengthen the signals that inform how your company is represented.

How do you measure AI Visibility?

We monitor how your company appears across relevant AI platforms and the questions your target audience is likely to ask. This can include tracking mentions, recommendations, share of voice, competitor visibility, and the sources referenced in AI-generated answers. We use these insights to identify gaps, understand what’s influencing your visibility, and refine your PR strategy over time.

How long does it take to see results from AI Visibility efforts?

AI Visibility takes time to build. Results depend on your company’s existing authority, the competitiveness of your category, the availability of credible sources, and how frequently AI platforms update their answers. Early changes may appear within weeks or months, but building a stronger, more consistent presence typically requires sustained effort. We monitor progress over time and use the findings to guide what we do next.

Can you guarantee our company will appear in ChatGPT or other AI tools?

No. AI platforms control how they retrieve, interpret, and present information, and their answers can change over time. No PR agency can guarantee that a company will be mentioned or recommended in a specific response. What we can do is build a strategic PR program around credible coverage, thought leadership, and a clear narrative, then monitor AI visibility to understand what’s working and where there’s room to improve.

AI Visibility works best when backed by these PR services

AI visibility doesn’t happen in isolation. Strategic communications, media relations, and thought leadership help build the authority and credibility that strengthen how your company shows up in AI-generated answers.

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Strategic Communications

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Media Relations

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Thought Leadership

Let's build your strategy

Tell us about your goals and challenges. We'll review your situation, and if we're a fit, we'll show you exactly what we’ll do for your company with transparent pricing, guaranteed placement targets, and a 90-day roadmap. No sales pitch, just an honest assessment.​