Launching Faith: How Karias Broke Into the Healthcare AI Conversation

Karias was preparing to introduce Faith, its AI care companion, into one of the most skeptical industries adopting artificial intelligence.

The company needed more than launch coverage—it needed a compelling narrative that would establish credibility with healthcare leaders, employers, and AI reporters while positioning Karias as a trusted voice in the future of AI-enabled care.

The Colab developed a comprehensive communications strategy designed to support both the product launch and Karias' long-term market positioning. This included strategic messaging, executive positioning, media training, spokesperson preparation, and launch planning to establish the company as a credible voice in healthcare AI.

The launch of Faith established Karias as an emerging voice in healthcare AI, generating coverage across leading healthcare, health IT, AI, HR, and business publications—including Becker's Health IT, Fierce Healthcare, Healthcare IT Today, AI Reporter America, The AI Insider, HR.com, and others.

Beyond earned media, The Colab built the communications infrastructure needed for long-term growth, transforming a product announcement into the foundation for an enduring market narrative.

Key outcomes included:

• Foundation Built — Developed a messaging matrix, PR strategy, executive media training, spokesperson preparation, launch campaign, and LLM visibility analysis.
• Industry Visibility — Secured earned coverage across leading healthcare, health IT, AI, HR, and business publications.
• Long-Term Positioning — Established Karias as an emerging voice in healthcare AI through strategic messaging, executive positioning, and launch planning.