How We Helped Turn Solace into Healthcare's Newest Unicorn—and Kept the Momentum Going

Solace was transforming patient advocacy into a technology-enabled healthcare category but needed visibility that matched its rapid growth.

As the company prepared to announce a $130 million Series C and $1 billion valuation, the objective wasn't simply to generate funding coverage. It was to establish Solace as the company redefining how patients navigate the healthcare system while sustaining momentum well beyond the announcement.

The Colab developed a communications strategy that positioned Solace's funding announcement as the beginning of a larger market narrative rather than a standalone news event.

By combining strategic storytelling with executive thought leadership, partnership announcements, commercial launch coverage, and ongoing healthcare commentary, the team helped establish Solace as a leading voice in patient advocacy, healthcare navigation, and consumer-driven healthcare.

The Colab transformed Solace's funding announcement into a broader market-defining narrative. Beyond helping introduce one of healthcare's newest unicorns, the engagement established sustained visibility across leading healthcare, venture capital, and business media while elevating Solace's leadership as trusted voices on the future of patient advocacy.

Rather than ending with the financing announcement, the communications program continued to build credibility with investors, healthcare leaders, and consumers through ongoing thought leadership and strategic storytelling.

Key outcomes included:

• Unicorn Launch — Executed the communications strategy surrounding Solace's $130 million Series C, securing coverage across Bloomberg, Axios, Modern Healthcare, Fierce Healthcare, MedCity News, MobiHealthNews, and dozens of additional outlets.
• Beyond Funding — Sustained momentum after the financing announcement through commercial launch coverage, executive thought leadership, partnerships, and healthcare commentary.
• Category Leadership — Positioned Solace at the center of the growing conversation around patient advocacy, healthcare navigation, and consumer-driven healthcare.