Qualified initially came to The Colab for a three-month engagement to support their $95M Series C. The market was overcrowded with AI-powered sales tools, Salesforce-adjacent platforms, and GTM “next big things.”

Despite strong leadership, a sharp product story, and real traction, they lacked consistent visibility and a strong foothold in broader AI, martech, and GTM press. They needed more than launch support - they needed an ongoing program that could elevate their executive bench, shape their POV, and turn product momentum into lasting media relevance.

We transformed a single funding announcement into a long-term, integrated earned media program that aligned tightly with their rapid product velocity. Every pitch and interview was senior-led, ensuring the storytelling matched the sophistication of Qualified’s AI roadmap.

We built narratives around emerging topics like AI SDRs, agentic workflows, pipeline automation, GTM efficiency, and used each product release as a new entry point into the conversation. By pairing their executives’ willingness to speak boldly with our forecasting of market shifts, we created ongoing opportunities to keep Qualified in the center of the AI-for-sales story.

In the first month of the Series C, we secured 43 pieces of coverage and 39 interviews including WSJ, Fortune, TechCrunch, and Axios - instantly validating Qualified as a serious player in the new wave of AI-powered GTM platforms.

This traction extended across martech, business, developer, and sales outlets, and was strengthened by continued coverage of early agent launches. That initial win didn’t just drive awareness; it set the tone for a sustained, multi-year PR program.

As Qualified moved deeper into AI with Piper, Superagent, Agentic Nurture, and new integrations, the earned media program shifted into full momentum mode. Their executives became go-to voices across AI martech and GTM transformation, landing recurring wins in major podcasts, and in outlets like SaaStr, SiliconANGLE, MarTech Series, G2, and The AI Journal. Coverage evolved from fundraise storytelling to deep technical analysis, product-led narratives, and provocative industry perspectives. By 2025, Qualified had become one of the most visible AI-powered GTM platforms in the market, consistently outperforming competitors in earned coverage volume, diversity, and reach.