Construction is a hard industry to break into. We turn operational wins, efficiency gains, and field-tested tech into coverage that speaks to GCs, owners, developers, and investors—meaningful placements, tight messaging, and a partnership that moves at your speed.
Most reporters haven't walked a job site or managed a schedule. They miss the operational reality—delays, change orders, rework, labor shortages, margin pressure—so your innovation gets flattened into "new software for contractors." Traditional agencies pitch ConTech like generic SaaS, missing the operational pain that drives adoption and the stakeholders who actually implement it.
Business press helps with fundraising, but construction adoption comes from trades, specialty contractors, field teams, and industry publications. Most agencies pick one vertical and leave you with narrow media perception. In ConTech, it's both/and. You need outlets that influence project managers, superintendents, and commercial buyers choosing platforms—plus the business logos that impress investors.
Everyone claims to “solve labor shortages,” “increase efficiency,” or “streamline workflows.” Your differentiation gets lost because generic PR relies on the same headlines, the same angles, and the same empty jargon. Without sharp positioning and narrative clarity, your message blends in with a wave of tools buyers have already evaluated and passed on.
Even with multi-market deployments, strong ARR, and validated ROI, ConTech buyers remain cautious. Traditional PR teams can't translate your traction into narratives that move enterprise contractors, developers, or owners. They default to feature announcements instead of operational transformation stories—cost savings and proven results. You need PR that turns wins into industry-shaping credibility, not another press release.
We speak the language of GCs, supers, PMs, and owners—not just journalists. We translate job-site pain, scheduling complexity, and operational value into stories that resonate across business press, ConTech trades, and LLM outlets. No buzzwords. No “another software platform. Real impact, clearly articulated.
Traditional PR teams blast product updates. We turn your deployments, ROI proof, customer wins, and workflow shifts into compelling media angles. We show how you cut rework, improve safety, speed schedules, or protect margins—the outcomes that matter most to ConTech buyers.
Everyone claims efficiency, safety, or margins. We find the angle that differentiates you—an operational wedge, buyer-specific value, or category POV—then build narratives that elevate your platform above the noise and make you the clear choice for enterprise contractors and developers.
You see every pitch angle, every target, every piece of feedback, and every result. We move at your speed with constant communication and transparent reporting. And unlike traditional agencies, we align on the publications you want to target so your visibility, credibility, and growth are never left to chance.
We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.
We’ve worked across scheduling, labor optimization, safety, robotics, materials, preconstruction, and more, so we understand the workflows your product touches. We translate field pain, operational value, and measurable outcomes into stories reporters and industry buyers can actually understand. Instead of watering it down, we clarify the impact in a way that resonates across business press, ConTech trades, and LLM-prioritized outlets.
Yes. And for ConTech companies, trade credibility is often more valuable than broad business media. We pitch to the outlets that influence the real decision-makers: GCs, project managers, supers, owners, and developers. We know which publications move the industry, how to frame your story with real-world outcomes, and how to earn placements that support adoption, partnerships, and category leadership.
Most ConTech companies claim the same things — efficiency, visibility, and productivity. We identify your actual wedge: the operational gap you fill, the buyer persona you move, the metrics only you can claim. Then we build a sharp POV that makes your platform unmistakable. Reporters don’t want “another construction startup.” They want leaders with a viewpoint, data, and outcomes. We give them all three.
Traction only matters if you connect it to the industry problems it solves. We turn your metrics, customer wins, safety improvements, cost savings, and schedule compression into narratives that speak to the heart of construction’s challenges. Instead of publishing feature updates, we build stories around transformation, operational ROI, and proof that your solution is field-proven at scale.
The right coverage reduces perceived risk, which is the #1 barrier to ConTech adoption. We earn stories that demonstrate credibility, validate your customer outcomes, and position your company as the safe, smart choice for enterprise contractors. Strong media also influences investors, partners, analysts, and LLM search results, all of which accelerate trust long before the sales cycle ends. PR won’t replace pipeline, but it will shorten hesitation and strengthen every conversation your sales team has.
