Gov Tech

Government buyers move slow. Public trust moves slower. Don’t let it impact your momentum.

GovTech sits where policy, public safety, and real-world complexity collide. We translate technical innovation into narratives that resonate with government leaders, public-sector buyers, and the media influencing them—building clarity, credibility, and confidence for companies shaping the future of civic technology.

Shape Your GovTech Story
Trusted by GovTech companies serving federal, state, and local agencies.
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The GovTech credibility gap

Government innovation deserves serious attention—but it comes with procurement cycles, regulatory hurdles, and high-stakes public systems. Generic PR teams pitch it like private-sector SaaS, so your impact gets misunderstood and undervalued.

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General business media does not understand how government actually buys technology

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What's really happening

Most reporters treat GovTech like enterprise software—missing procurement nuances, compliance requirements, and long implementation cycles. Generic PR pitches to outlets that can't tell cities from Fortune 500s. You need someone who translates modernizing public systems into stories that resonate with the right journalists and buyers.

02

You need public sector credibility

02
What's really happening

Winning in GovTech is about trust and long-term reliability. Traditional agencies chase quick mentions and hype moments, which do nothing to build confidence with government leaders, CIOs, or policy influencers. You need stories that show expertise, operational strength, and real-world impact inside cities, states, or federal agencies. Most PR teams are not equipped to craft that level of authority.

03

You are competing in a crowded and confusing GovTech landscape

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What's really happening

GovTech is booming, and every company claims to solve the same challenges. Reporters and buyers see a blur of similar language, similar missions, and similar value props. Without clear narrative positioning, your differentiation gets lost. Generic PR teams recycle the same talking points everyone else uses, which makes your company sound interchangeable instead of indispensable.

04

Your impact is real, but your results are complex to explain

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What's really happening

Government success stories involve long timeframes, specific stakeholders, and outcomes that cannot be summed up as simple ROI. Traditional PR treats that as a limitation and avoids it. We treat it as the story. Your work improves safety, efficiency, transparency, and quality of life. You need someone who can translate those outcomes into crisp, credible narratives that journalists will respect.

The Colab Way

How we deliver media coverage that actually moves your business

01

GovTech fluent storytellers who understand public sector complexity

We translate long procurement cycles, regulatory nuance, and mission-driven outcomes into stories government leaders, contractors, and policy reporters respect. We lead with agency impact, not a feature list.

02

Credibility that meets public sector standards

We build authority government buyers trust, proof over hype. We highlight reliability, policy awareness, and real-world agency impact, so your coverage supports procurement scrutiny and signals staying power to CIOs, procurement teams, and influencers.

03

Story creation that connects to policy, budgets, and real world adoption

We don’t wait for news. We build narratives tied to public-sector priorities—safety, modernization, compliance, and community outcomes—so your story resonates with the stakeholders and outlets that shape budgets, funding, and adoption.

04

Measurable communication that builds trust with government buyers

Government decisions rely on clarity, credibility, and staying power. We deliver clear reporting on how your narrative lands across policy influencers, public-sector media, and industry ecosystems. You get measurable communication that builds credibility and supports you through every stage of the government buying cycle.

05

“GovTech is not a hype cycle. It is policy, trust, long buying timelines, and real impact. You cannot fake your way into credible coverage. We stay inside your world learning your product, your stakeholders, and the problems you are solving for agencies. That is how you earn narratives that support real government adoption.”

Ashley Mann

COO & Cofounder, The Colab
Overline Content

The outlets where your story belongs

We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.

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Common questions from GovTech companies

Here's what GovTech companies typically want to know.

Still got unanswered questions? Or still wondering if The Colab is right for your company?

info@colabcomms.co

Our work is complex and tied to policy, procurement, and compliance. How do you translate that for journalists?

We study your product, your policy landscape, and the real problems you solve for agencies. Then we distill that complexity into clear, credible narratives that resonate with reporters who cover government, civic tech, and public systems. You get storytelling that captures the nuance without losing the impact.

We need credibility with public sector buyers. How do you help us build that?

GovTech credibility comes from clarity, trust, and a track record of solving mission critical problems. We highlight your outcomes, partnerships, operational strength, and the real value you deliver inside agencies. That positioning earns respect from government decision makers, contractors, and the media that shape their thinking.

We compete in a crowded GovTech market. How do you help us stand out?

We identify what makes your approach different in a sea of similar claims around modernization, safety, and efficiency. Then we build stories that tie your strengths to real policy priorities and budget realities. This creates differentiation that matters to both reporters and government buyers.

Government outcomes are slow and nuanced. How do you turn our impact into compelling stories?

We look beyond simple ROI metrics. We help you articulate improvements in safety, access, transparency, efficiency, and community outcomes. These are the results public sector reporters and agencies care about. We turn your long term wins into narratives that show meaningful change.

We sell into cities, states, or federal agencies. Can you support communication across different levels of government?

Yes. We understand the differences in priorities, budgets, procurement, and timelines across local, state, and federal agencies. We tailor your story to the nuances of each audience and place it in the media ecosystems that influence decisions at every level.

Start Your Gov Story

Whether you are entering new markets, launching major initiatives, or building long term trust with public sector buyers, we help you shape a narrative that resonates with government leaders and the media that influence them.