Health Tech

Massive Healthcare Noise. Real Human Need. Clear Story.

Healthcare moves slowly (until it doesn’t). HealthTech companies fight to prove credibility, outcomes, and trust—while educating audiences with little time or patience. We translate clinical, operational, or data-driven innovation into stories that resonate with reporters, investors, and your users.

Let’s Shape Your HealthTech Story
Coverage that helps buyers, clinicians, and partners understand your real impact.
No items found.
The HealthTech credibility gap

Your HealthTech innovation solves a real problem. But most reporters aren’t clinicians, lacking the time for clinical nuance, workflow complexity, or regulatory stakes. Traditional agencies pitch it like a generic product update, so nothing lands, because nothing feels credible.

01

Healthcare stories get flattened into generic tech coverage

01
What's really happening

Most agencies pitch HealthTech like consumer apps or SaaS tools. Reporters cannot tell what is clinically meaningful, what is workflow improving, or what is another digital health feature. Your impact gets lost. You need narrative translation that helps people understand why this matters for patients, clinicians, and the system.

02

You need clinical and regulatory fluency to be taken seriously

02
What's really happening

HealthTech buyers look for proof that you understand the stakes. If your story lacks clinical nuance, compliance context, or outcome orientation, reporters and decision makers tune out. Agencies optimize for easy wins, not accuracy. You need a partner who can speak the language of healthcare without turning it into alphabet soup.

03

You are competing for attention in an overcrowded HealthTech landscape

03
What's really happening

Everyone claims to streamline workflows, reduce burden, or improve outcomes. Reporters hear the same pitches every day. Without clear differentiation tied to real problems in healthcare delivery, your story blends into the noise. You need positioning that shows why your solution solves something urgent and specific.

04

Proving real impact is harder in healthcare than in any other sector

04
What's really happening

You have results, but they are often behind privacy walls, wrapped in compliance rules, or locked in pilot programs with limited data you can publicly share. Traditional agencies struggle to build compelling stories without splashy metrics. You need someone who can uncover the human and operational impact behind the numbers you can share.

The Colab Way

How we deliver media coverage that actually moves your business

01

Storytellers who speak healthcare

We translate clinical nuance, operational value, and regulatory context into stories buyers and reporters trust. Your innovation becomes clear, credible, and grounded in the real problems it solves for patients and clinicians.

02

Rigor that matches the stakes

We make sure your story holds up with clinicians and health reporters who can’t afford guesswork. We help you explain outcomes, safety, and regulatory footing with clarity, accuracy, and real-world impact. No fluff. No jargon—just a narrative experts take seriously.

03

Story creation that puts outcomes first

We do not wait for news. We surface the human, clinical, and operational impact behind your work and turn it into timely storylines that matter to healthcare reporters. Strong narratives help you stand out long before a press release is ready.

04

Strategic coverage that builds trust and adoption

HealthTech buyers hesitate without proof. We secure the kind of coverage that reinforces credibility, helps stakeholders understand your value, and supports real adoption. Clear stories move markets. We help you tell them well.

05

"HealthTech is not a space you can fake. Reporters want clarity. Buyers want proof. That only happens when your PR team understands the clinical, operational, and regulatory world you operate in. We dive into your research, your customer conversations, and your product decisions so we can tell stories that feel credible and timely. That level of thinking is what drives real coverage."

Ashley Mann

COO & Cofounder, The Colab
Overline Content

The outlets where your story belongs

We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.

No items found.

Common questions from HealthTech companies

Here's what Health Tech companies typically want to know.

Still got unanswered questions? Or still wondering if The Colab is right for your company?

info@colabcomms.co

We have strong clinical value but limited public data. Can PR still work for us?

Yes. Most HealthTech companies operate in environments with privacy, compliance, or pilot constraints. You do not need splashy metrics to tell a credible story. We uncover the human, operational, and workflow impact behind the results you can share. Reporters want clarity and context, not raw dashboards.

Healthcare is full of buzzwords. How do you help us stand out?

By getting specific. Reporters tune out broad claims about reducing burden or improving outcomes. We dig into the real problem you solve and who feels the impact. Clear, grounded stories rise above the noise because they signal you understand healthcare, not just the marketing around it.

Our solution touches clinical workflows. Will you actually understand the complexity?

Yes. We work closely with your clinicians, operators, and product team to learn the true workflow, not the pitch deck version. When an agency understands why a step matters for safety, efficiency, or care quality, the story becomes more compelling. Clinical nuance earns real trust.

How do you find stories when we do not have constant product announcements?

HealthTech narratives are rarely about features. They are about impact. We surface ongoing stories from customer learnings, patient experience, workflow improvements, market trends, or policy shifts. There is always a story if you know where to look, and we look every day.

Healthcare buyers move slowly. How does PR support adoption?

Trust drives adoption in healthcare. Strategic coverage helps clinicians, operators, and partners understand your value faster and with more confidence. When your stories show real-world impact, alignment with industry needs, and empathy for the challenges your buyers face, adoption becomes easier.

Your Story. Better Care

Whether you are improving clinical workflows, empowering care teams, or rethinking patient experience, your story deserves clarity and credibility. We help you translate complex HealthTech innovation into coverage that builds trust with reporters, buyers, and partners. Let’s get your message into the hands of the people who need it most.