VC & PE firms need portfolio companies to stand out fast, leveraging stories that earn trust, industry visibility, and deal-making credibility. We help GPs, LPs, and founders sharpen the narrative, build momentum, and land meaningful coverage in the outlets that influence customers, strategic partners, and talent.
Generic PR treats you and your portcos like standalone companies, ignoring the strategic advantage of being VC- or PE-backed. Reporters aren’t given context around your thesis, category insight, or why you chose this team, so the coverage reads flat and forgettable. The right PR turns your investment lens into a credibility engine that strengthens both the portco and your fund’s reputation.
Most agencies pitch portcos the same way: “fast-growing startup solving X problem.” That angle died in 2019. Without translating the market wedge, traction signals, or real competitive moat, journalists pass. Investors want clear differentiation; reporters do too. You need someone who can articulate what makes this company defensible, not just “innovative.”
Traditional PR firms rely on the easy stuff - funding announcements, leadership hires, and product updates. But momentum dies the minute those hits go live. In a crowded deal landscape, you need ongoing thought leadership, data stories, founder POV, and market education that maintains momentum across the investing ecosystem. Otherwise, your stories disappear until the next big announcement.
Your portfolio companies have real customers, revenue, and growth signals, but generic PR teams still can’t turn that traction into a compelling, defensible narrative. They focus on surface-level wins (funding, features, headcount) instead of shaping a category POV and the enterprise-ready story that earns attention from the outlets your buyers and future investors trust. Strong numbers deserve strategic storytelling, not boilerplate press releases.
We’ve worked with growth-stage teams across SaaS, AI, fintech, climate, and cyber, so we know exactly which proof points matter to investors, buyers, analysts, and the media who shape perception. We turn traction, efficiency, and defensibility into storylines that reinforce the credibility your firm expects to see across its portfolio.
Your portcos move fast. We keep up. A senior strategist embeds in Slack, learns the product and market, spots newsworthy moments early, and stays accountable to measurable outcomes. Less hand-holding, zero friction—support that fits your operating model.
We don’t chase stories; we create them. From category POV to customer proof to executive thought leadership, we proactively build a drumbeat of earned visibility that supports sales cycles, strengthens buyer trust, and keeps your portcos top of mind between funding events.
Every engagement includes placements in the pubs that matter, weekly reporting, and clear metrics tied to pipeline influence, investor visibility, and category leadership. No vanity KPIs. No “we tried.” Just measurable earned media that compounds portco value creation.
We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.
Most agencies wait for announcements and pitch generic angles that reporters have seen a thousand times. We embed directly into your workflows, learn your product, pressure-test your positioning, and proactively create stories that align with enterprise buyers and investors. You get guaranteed placements, weekly narrative development, and measurable outcomes tied to pipeline and visibility - not vague promises or smoke and mirrors.
Sure can, and that’s actually the point. We secure coverage across the full spectrum: top-tier business press for signaling momentum, technical and trade outlets for credibility with practitioners, and industry-specific publications that influence buyers. We don’t chase random hits. Every placement is tied to the audiences that shape your next round, next hire, or next enterprise deal.
Absolutely. Narrative creation is the work, not an afterthought. We help you articulate your moat, competitive wedge, customer value, and category insight in a way reporters and buyers understand. Before we pitch, we clarify the story: why you’re inevitable, why now, and why you’re leading the category. Strong narratives earn strong coverage.
Companies at similar growth stages often have similar metrics, similar messaging, and similar claims about “rapid growth.” We differentiate you by creating a narrative grounded in your unique POV: the customer problem you’re solving better than anyone else, the data or traction that proves it, and the POV that positions you as the category leader, not just another fast-growing startup. Reporters respond to clarity and authority, not noise. We give them both.
