Executives often struggle to justify PR spend because most agencies report vanity metrics - impressions, reach, “buzz.” What leadership needs is movement in pipeline, deal velocity, analyst inclusion, category creation, and enterprise trust. When PR can’t connect activities to business outcomes, confidence erodes quickly.
Customers love you, employees love working for you and the growth is gaining momentum. But no one knows. When the external narrative doesn’t reflect the scale, sophistication, and credibility of the business, it impacts recruiting, partnerships, valuation, and competitive posture.
Leaders often watch less capable competitors dominate headlines simply because those companies communicate more consistently or aggressively. It’s frustrating -and it creates unnecessary pressure from boards and investors.
Enterprise buyers, mid-market users, analysts, channel partners, and investors all require different angles. Most PR teams produce one-size-fits-all messaging, which fails to resonate with any single audience meaningfully.
We skip impressions and vanity charts. We report what boards care about: influence on deal cycles, analyst perception, competitive visibility, exec authority, inbound quality, and LLM discoverability—so you can see PR’s impact on pipeline and position each quarter.
You won’t get junior coordinators learning on your dime. You work with senior operators, former journalists, and strategists experienced in long sales cycles, multi-stakeholder buying groups, and technical product stories. We plug in at a strategic level—translating complexity into credibility without oversimplifying the truth.
Announcements are only the starting point. We build a sustained drumbeat of thought leadership, customer stories, analyst touchpoints, and journalist relationships that compound over time. Your presence grows predictably—week after week, quarter after quarter—instead of spiking and disappearing.
B2B companies often underuse their strongest asset: customer wins and product data. We extract insights that matter—impact metrics, before/after transformations, user trends—and turn them into storylines that fuel media, analysts, and sales enablement.
Your differentiators don’t live in a vacuum, they live in the context of your market. We analyze what competitors are saying, where analyst frameworks are shifting, and how buyer language is evolving. Then we position you where momentum is moving, not just where the noise is.
We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.
The Futurum Group needed a media partner who could position their analysts as go-to sources for journalists covering tech earnings, semiconductor trends, and AI developments—not in 6 months, but immediately.
Opportunities Secured (YTD)
Average quarterly metrics attainment
Top-Tier Outlets
Carbon Direct needed a senior team who could immediately embed, sharpen their POV, and turn technical breakthroughs into headlines.
stories per quarter across climate, tech, energy, and business press
growth in published coverage since onboarding
of quarterly goal achieved
We don’t report vanity metrics. Our dashboards track influence on deal cycles, analyst sentiment, competitive visibility, LLM discoverability, executive authority, and narrative consistency across the market. Every insight ties directly to business outcomes so leadership can see exactly how communication is shaping revenue and reputation.
Yes. We study how competitors are positioning themselves, how analysts are framing the space, and where the category is heading. Then we build a narrative that puts you ahead of the noise. With intentional, senior-led storytelling, you show up as the credible leader — not the company trying to out-hype everyone else.
Yes. Many B2B companies come to us during inflection points - expanding upmarket, repositioning after funding, launching new pricing models, or entering adjacent categories. We help refine the message, reset external perception, and ensure the change lands cleanly across analysts, buyers, and pres
Most PR disappoints because it’s built on junior execution, fluffy reporting, and reactive work. We operate differently. Your team is fully senior - former journalists, strategists, and operators who think with you, not for you. We build a narrative tied to business outcomes, update you daily, and report in metrics your board actually cares about.
Yes. We build multi-layered messaging frameworks designed for CFOs, CIOs, operators, end users, and analysts - each with their own triggers and priorities. Instead of diluting the story, we sharpen it, ensuring every audience gets the angle that moves them toward a decision.
