Buzzwords and "performance optimization" claims flood this industry. We cut through the noise: what’s real, what’s defensible, and why your approach works. From privacy-safe data to attribution breakthroughs, we build narratives for marketers, analysts, and the reporters who matter.
AdTech and MarTech are built on complex data models, signal challenges, attribution logic, and privacy dynamics - but most narratives get simplified into surface-level jargon. When the story lacks technical precision, reporters and buyers immediately tune out. Without real depth, the message lands as generic “performance optimization” fluff.
The category is saturated with the same tired promises: “better ROAS,” “smarter optimization,” “more efficient spend.” Buyers and journalists have heard these claims for a decade, and skepticism is at an all-time high. Without clarity, proof, and differentiation, even legitimate breakthroughs get dismissed as more vendor noise.
Modern AdTech doesn’t function without understanding the realities of signal decay, regulatory pressure, and limited data visibility. When a narrative fails to engage with these challenges, it instantly loses credibility. Stakeholders expect sophistication and real insights, not outdated talking points.
Most martech and adtech companies describe themselves in the same language: unified data, seamless personalization, automated workflows, improved attribution. Without a point of view that cuts sharply against the category, the message blends in. True differentiation comes from specificity, not slogans.
Most MarTech products sound identical. We surface what’s defensible—your data advantage, model quality, workflow impact, privacy posture, integration strength—and sharpen it into a story that cuts through “optimization” clutter.
Your story must resonate with practitioners, analysts, and reporters. We tailor messaging so each group gets what it needs: technical clarity for trades, business impact for analysts, sharp headlines for press—consistent everywhere buyers look.
Attribution, privacy, and optimization aren’t inherently sexy. We find the tension, the stakes, and the human angle inside the technology — creating narratives that reporters want to cover and buyers want to read. No jargon. No empty promises. Just storytelling that sticks.
We don’t treat MarTech as an isolated product category. We understand the broader marketing stack—CDPs, DSPs, MMM, CRM, BI, retail media, commerce tech—and position your platform in budget workflows, so it fits how marketers operate.
We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.
Former Salesforce CMO wanted to launch $95M Series C and establish an ongoing thought leadership program for the executive team in the competitive AI sales tech landscape.
Above goal in Q3 2025
Of coverage came from proactive campaigns
Podcast appearances in H2 2025
Differentiation in AdTech/MarTech isn’t about inventing new jargon — it’s about clarity. We surface the proof points, methodology, technical advantages, and workflow impact that your competitors can’t match. Reporters and buyers are skeptical of generic “performance” claims; we build a narrative grounded in specifics that actually hold up.
Yes. In this category, very few companies have clean, complete datasets. What matters is being able to articulate how your technology works, why it’s effective, and where early signals point. We frame your story honestly, with evidence, methodology, and context.
Absolutely. Our team comes from newsrooms that covered analytics, attribution, privacy, modeling, retail media, CDPs, and the entire marketing stack. We translate the technical depth without flattening it so your story stays accurate, accessible, and compelling to CMOs, practitioners, analysts, and reporters alike.
Both. We’ve helped early-stage teams launch into crowded categories and supported later-stage platforms refining category leadership narratives. Whether you’re proving early traction or defending a mature position, the storytelling principles are the same: clarity, defensibility, and differentiation.
Yes - and we prioritize it. In this industry, trades and analysts influence real purchase decisions as much or more than top-tier business outlets. We craft storylines and proof points specifically calibrated for the experts who shape evaluations, rankings, and vendor shortlists.
