Business Insider Profile Within First 2 Weeks of Campaign. 47 Placements in One Quarter. 487.5% above the goal.

When LightSource came to The Colab, they had the expertise, but not the visibility to match. Their leadership team had a strong point of view on the future of procurement, but lacked a consistent press and avenues to share it.

In a business environment defined by supply chain volatility, tariffs, and global uncertainty, they needed an always-on strategy to build executive credibility and stay relevant in the moments that mattered most to their customers, partners, and investors.

Leveraged proactive newsjacking to keep LightSource top of mind amid breaking developments in tariffs, global trade, and geopolitical disruptions driving supply chain volatility.

Simultaneously tapped into the CEO’s prior leadership experience at Waymo and Tesla to drive thought-provoking commentary in the EV and autonomous vehicle space, expanding LightSource’s relevance across adjacent industries.

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A standalone interview went live with the CEO on Business Insider within 2 weeks of the start of the campaign. Prior to partnering with The Colab in December 2025, LightSource had generated 20 cumulative media placements over a multi-month period. Within three months of engagement, coverage more than tripled, driven by an aggressive thought leadership and newsjacking strategy tied to AI, tariffs, supply chain volatility, and industry trends.

The campaign established a sustained thought leadership engine for LightSource, expanding the company’s visibility beyond press releases through recurring commentary opportunities, executive interviews, and podcast appearances.

Over time, this shifted LightSource from an emerging startup with sporadic visibility into a recognized industry voice regularly contributing to conversations around AI, manufacturing, EV and global supply chain disruption.