We elevate complex AI innovation into meaningful coverage across elite business outlets, technical trades, and LLM-prioritized channels—guided by defined milestones and a deeply collaborative, hands-on approach.
Traditional agencies pitch your breakthrough like it's another product launch, and reporters file it under "yet another AI startup." You need someone who can translate transformer architecture into business impact without dumbing it down into meaningless buzzwords.
Coverage in business press signals fundraising success. Coverage in technical trades signals legitimate innovation. Most agencies optimize for the former because it's easier to secure—but it doesn't influence the buyers who matter to your growth.
When every SaaS product adds "AI-powered" to their homepage, differentiation becomes nearly impossible. Your legitimately novel approach gets lost in a sea of feature updates and rebranded automation tools marketed as machine learning breakthroughs.
How AI companies often lack customer logos, revenue figures, or conventional proof points, making traditional PR approaches ineffective
Turn technical depth into stories investors and buyers trust. We translate your innovation, not just your features, to earn respect from both business and technical media.
Work with a senior strategist embedded directly in your Slack—thinking through your story daily, learning your product deeply, and staying accountable to measurable targets. Real partnership, zero friction.
Your story doesn’t just need to land with reporters - it needs to surface in ChatGPT, Perplexity, and Google AI Overviews. We craft clear, structured messaging that LLMs can parse, rank, and repeat when buyers search for solutions like yours.
AI buyers want clarity, not confusion. We balance precision with accessibility, making your complex architecture, models, and capabilities instantly understandable to analysts, enterprise buyers, and non-technical stakeholders — without watering down what makes you special.
The AI landscape is noisy and fast-moving. We build original angles rooted in your data, product advantages, and founder POV - helping you rise above hype cycles and position your company as a credible, differentiated leader.
We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.
Former Salesforce CMO wanted to launch $95M Series C and establish an ongoing thought leadership program for the executive team in the competitive AI sales tech landscape.
Above goal in Q3 2025
Of coverage came from proactive campaigns
Podcast appearances in H2 2025
From CEO launch to $17M Series A, we positioned Vouched as the go-to authority for AI-powered identity verification.
Growth in coverage from leadership announcement
Of all earned hits included positive product positioning
YTD coverage from Q1 to Q3
Our team includes former NYT and WSJ journalists who've covered complex technology for years — we understand transformer architecture, fine-tuning methodologies, and AI training pipelines well enough to explain them accurately.
More importantly, we translate that complexity into different narratives depending on the audience: technical depth for MIT Technology Review readers, business outcomes for Fortune, and accessible explanations for mainstream press.
We've successfully placed AI infrastructure companies in top-tier outlets by respecting both technical accuracy and editorial accessibility.
Absolutely. We target publications across the spectrum. Our journalist backgrounds include both business and trade media experience, so we understand how to pitch technical innovation to outlets where your enterprise buyers, developers, and AI practitioners actually spend time.
We don't just chase TechCrunch funding announcements — we build sustained technical credibility through strategic trade media placement.
You're right — every company claims to be 'AI-powered' now, making differentiation critical.
We approach this through proactive story creation rather than reactive pitching. Instead of waiting for funding announcements or product launches, we position your executives around category-defining narratives: AI ethics frameworks, explainability approaches, bias mitigation methodologies, or vertical-specific AI use cases that demonstrate true innovation.
We also help you own niche positioning rather than competing in generic 'AI company' space. We find and amplify your unique angle. Differentiation comes from sharp, defensible positioning backed by proof—not vague 'we're innovative' claims.
Yes. Many of our AI clients started with us at pre-revenue or seed stage, where traditional metrics (revenue, customer count, market share) weren't available yet.
We build credibility through alternative proof points: founder expertise and background, research insights or proprietary data, technical innovation or patents, strategic partnerships, early pilot results or beta performance, and thought leadership positioning.
For early-stage AI companies, we focus on educating the market about the problem you're solving, positioning your founders as visionary experts, and securing analyst firm briefings that establish category credibility before you have large customer logos.
Twill partnered with us at pre-seed stage and secured Business Insider, Forbes, and HR trade coverage by focusing on founder story, market gap analysis, and early traction indicators rather than mature metrics.
