Cybersecurity buyers trust clarity, credibility, and proof—not hype, jargon, or generic claims. We help security companies turn complex technology, threat intelligence, and defensive innovation into sharp, reporter-ready narratives for CISOs, analysts, and enterprise buyers.
Every CISO wants to be the one quoted when a new breach hits - but reporters already have a shortlist of trusted experts. Breaking into that rotation is hard. You need consistent, credible commentary tied to real attacker behavior and threat patterns, not generic “best practices,” to earn a spot on that call-first list.
In cyber, real innovation lives deep in detection logic, telemetry sources, data processing, and automation workflows - but those details rarely translate cleanly into a press pitch. CISOs struggle to articulate why their approach is materially better without revealing proprietary methods or sounding too technical for media to follow.
CISOs want to explain the real reasons breaches happen - misconfigurations, credential misuse, privilege gaps, legacy systems, overlooked east-west traffic - but media often gravitates toward sensational angles. Security leaders need messaging that stays accurate, calm, and grounded while still breaking through a crowded, fear-driven news cycle.
Security teams operate in a world full of NDAs, embargoes, proprietary threat intel, and confidential incident details. CISOs struggle to share meaningful expertise while staying compliant with legal, regulatory, and customer safety constraints. Most agencies don’t know how to turn that “safe but limited” information into impactful coverage.
Breaking into a reporter’s “call-first” list requires consistency, clarity, and credibility. We build executive visibility programs that position your leaders as experts reporters rely on - through timely analysis, defensible insights, and strategic POVs tied to the real news cycle.
Cyber buyers are allergic to hype. We craft messaging that avoids fear tactics and overclaiming, instead focusing on operational impact, methodology, architecture decisions, and attacker realities. The result: a narrative that earns trust instead of skepticism.
We help your executives comment on ransomware events, vulnerabilities, nation-state activity, and attack trends without crossing ethical, legal, or NDA boundaries. You become a go-to expert for context, clarity, and calm authority during chaotic news cycles.
We bring decades of cybersecurity experience—no juniors, just seasoned strategists and former tech and national security journalists. We understand attacker behavior, detection logic, and incident response, decoding your threat models and telemetry fast to turn the complexity into clean, credible narratives reporters trust.
We place clients in publications that reach the audiences that matter for your business. Each placement is targeted, earned through journalist relationships, and aligned with outlets your investors and customers actually read.
Kusari needed to break out fast, win the seed-round news cycle, and then sustain momentum, all while competing with larger, better-funded players.
earned placements across cyber, tech & developer press (YTD)
stories & interviews in the first 30 days alone
distinct media verticals to match ICP: cross-vertical penetration
From CEO launch to $17M Series A, we positioned Vouched as the go-to authority for AI-powered identity verification.
Growth in coverage from leadership announcement
Of all earned hits included positive product positioning
YTD coverage from Q1 to Q3
Yes. We track the cybersecurity news cycle in real time and prepare your executives with safe, defensible commentary tied to attacker behavior, incident patterns, and market implications. Reporters need clear, credible experts during chaotic moments - we position you to be one of the first people they call.
We guide you toward commentary that’s accurate, responsible, and safe from a legal and ethical standpoint. You can speak to attacker behavior, industry trends, and operational impacts without speculating, assigning blame, or revealing restricted details. You’ll sound authoritative - not risky.
We surface your real edge - your detection methodology, data model, automation depth, threat research, or architectural decision-making - and build a narrative around that truth. Reporters don’t respond to buzzwords; they respond to specificity. That’s our specialty.
That’s normal in cybersecurity. We extract anonymized insights, operational patterns, and defensible claims that demonstrate your value without violating NDAs or disclosure rules. Reporters care more about clarity and specificity than named logos — we help you deliver both.
Absolutely. With decades of cybersecurity experience and former national security and enterprise tech journalists on our team, we break down detection logic, telemetry, threat intel, and automation workflows into language reporters and CISOs trust - without watering down the sophistication of your approach.
